Punjab Newsline | New Delhi

Leading dairy brand Amul has increased milk prices across India, including Punjab, by ₹2 to ₹4 per litre. The revised prices came into effect from Thursday morning, November 12, 2026, bringing an additional burden on household budgets.

The price hike covers some of Amul's most popular milk variants, including Amul Taaza, Amul Gold, Cow Milk and Double Toned Milk.

As per the revised rates, Amul Taaza (toned milk) has become costlier by ₹2 per litre, with its price increasing from ₹60 to ₹62 per litre. Amul Gold (full-cream milk) has witnessed the biggest hike of ₹4 per litre, taking its price from ₹72 to ₹76 per litre.

Similarly, the price of Amul Cow Milk has been increased from ₹62 to ₹65 per litre, while Double Toned Milk will now cost ₹56 per litre instead of the earlier ₹54.

Revised Amul Milk Prices

Milk Variant Old Price New Price

Amul Taaza ₹60/litre ₹62/litre

Amul Gold ₹72/litre ₹76/litre

Cow Milk ₹62/litre ₹65/litre

Double Toned Milk ₹54/litre ₹56/litre

Why Has Amul Increased Milk Prices?

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, has cited rising production and operational costs as the key reasons behind the price revision.

According to the federation, the prices of green and dry fodder, maize and cattle feed have increased significantly over the past year, raising the overall cost of milk production.

Additionally, higher prices of packaging materials, particularly packaging films, and rising fuel costs have increased transportation and supply expenses.

The company has also highlighted its commitment to ensuring better returns for dairy farmers. According to Amul, around 80 paise out of every rupee paid by consumers goes directly to milk producers.

The federation said the increase was necessary to ensure that farmers receive fair and better prices for their milk amid rising procurement costs.