Himira products records over 1,000 orders nationwide in a month
Punjab Newsline, Shimla, February 10-
The State government’s initiatives to strengthen the rural economy and empower women are showing promising results. Since the launch of the official e-commerce platform Himira (himira.co.in) by CM Sukhvinder Singh Sukhu on 3rd January, 2025 the response has been overwhelmingly positive. Over 1,050 online orders have already been successfully delivered to customers across Kerala, West Bengal, Maharashtra, Delhi, Punjab, Haryana and Rajasthan which reflects the growing popularity of the products and the platform among the people nationwide.
With integration into e-commerce, products crafted by women of the Self-Help Groups (SHGs) are now automatically listed on platforms like Paytm and Mystore, making them accessible to buyers across the country. This initiative is bringing the richness and diversity of rural Himachal’s craftsmanship to every corner of India.
Sukhu stated, “Through this digital platform, nearly 30,000 SHG women across the state have gained direct access to livelihood opportunities that were previously not accessible. The website features a diverse range of nearly 30 products, from hand-woven Himachali textiles to pure and natural food items.”