Punjab Newsline, Chandigarh, October 3-
Uber, the global ride-hailing app, today announced the launch of its new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing people to make better use of their time than worrying about how they’d find a transport option.
The campaign features Uber’s array of popular products including Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation of the day has been raised with Uber being available almost throughout their lives, their parents and grandparents lived through the times when commuting was a struggle. The ease and convenience that comes with booking an Uber for mobility needs on demand has been experienced and voiced by people across age groups. In a recent survey conducted by Censuswide, an overwhelming 89.8% of the respondents said their definition of an easy commute was tapping their phone and booking a convenient and safe ride.