WCD Department to ramp up IEC activities aimed at further improving the sex ratio
Punjab Newsline, Chandigarh, March 18–
Haryana ACS Health and Family Welfare Department, Sudhir Rajpal instructed the DGHS to conduct Community Health Centre (CHC) wise sex ratio analysis in the state. Strict action must be taken against CHCs showing poor performance in this regard.
He was presiding over a meeting with officers from the Health, WCD and FDA departments here, to review the progress of various measures being implemented to further improve sex ratio at birth.The ACS also laid emphasis on a focused, multi-departmental approach to address this challenge.
In the meeting, Rajpal also directed the WCD Department to ramp up Information, Education, and Communication (IEC) activities aimed at further improving the sex ratio in the state. He proposed the use of awareness vans to educate communities on the importance of gender equality and the need to improve the sex ratio. In addition, he suggested screening short films about the BBBP initiative in cinema halls across the state. He also encouraged the promotion of cultural practices like "Kuan Puja" to celebrate the birth of a girl child.