Punjab Newsline, Chandigarh, April 9-
The Election Commission of India (ECI) has embarked on an innovative journey to engage citizens through unique campaigns like ‘Turning 18’ and ‘You are the One’ on social media platforms, employing a tailored messaging strategy within the overarching theme of ‘Chunav Ka Parv, Desh Ka Garv’ and to encourage them to get their vote registered.
For voter awareness, the Election Commission is not only active in the field this time but also on social media platforms entirely. Yamunanagar District Election Officer and Deputy Commissioner Capt. Manoj Kumar said that the Election Commission is focused on attracting new voters this time. For youth aged 18 to 30, the Commission has given a new campaign for voting, 'You Are the One'. These youth can upload photos on social media with their inked finger and 'You Are the One' written alongside. He said that efforts are being made by the administration to ensure that young people included in the voter list for the first time go to the polling booth and cast their vote.
He said that ‘Turning 18’ means that the youth now vote with responsibility in their new role and choose their favourite representative. By emphasizing the significance of voting immediately upon turning 18, the campaign seeks to inspire a sense of civic responsibility among young voters. Furthermore, infographics, highlighting the growing participation of the women electorate, especially in the age bracket of 18-30 showcases the inclusivity of India's democratic process.
The Deputy Commissioner said that for the Lok Sabha elections, a large number of youth in the district have got their voter ID cards made and got their names written in the voter list. The administration's effort is that all the youth whose new votes have been made should go to the polling booth on May 25, so that they can realize their new responsibility. Voting for the first time is a new experience for every young person and they should definitely avail it. On the occasion of the festival of elections, the Election Commission has prepared the schedule for the Lok Sabha elections on the theme of pride of the country. The Election Commission has made a new start on social media to keep voters alert against misleading news.